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''Restaurant media'' is an emerging form of retail media advertising used in cafeterias, fast food and family restaurants and diners and that reaches consumers while they dine. For decades most fast food restaurant chains employed various in-store advertising media such as billboards, posters and paper tray covers and these media are rapidly being replaced by digital signage. The concept of delivering multimedia content to customers of fast food restaurants and food courts emerged in early 1990s and became increasingly popular in recent years. Burger King and Tim Hortons were among the first fast food restaurant chains to deploy digital signage projects involving plasma displays, LCD panels, self-service interactive kiosks in their restaurants〔(Burger King virtual fun center )〕 ==Restaurant Media Overview== * Plasma displays and liquid crystal display panels: Flat panel are the most common digital signage or narrowcasting vehicles and are commonly located at or above the food service counter. This form of retail media usually attracts visitor attention with custom programming and helps customer make the best product selection. In some cases this is used for third-party advertising. * Interactive kiosks: Some fast food restaurants have deployed interactive kiosks, allowing customers to make purchase of food or third-party products while being exposed to restaurant or third-party advertising. * Interactive table-top displays. The use of table-top displays is emerging in mainly full-service restaurants providing customers with the ability to call the waiter, order menu items online, access Internet, television and custom restaurant programming. * Interactive multimedia food service trays: One of the major recent breakthroughs in restaurant media was invented in late 2006 by Canadian entrepreneurs and is currently being evaluated for launch by major fast food restaurant chains. * Gaming corners: In order to better target the youth segment and to generate additional revenue from third-party sponsorship, several restaurant chains are launching multimedia gaming corners. McDonalds and Burger King in certain regions installed video game console systems. * Internet access outlets: Internet access points are becoming popular in cafeterias, shopping malls and full-service restaurants and are generally used to attract customers to the restaurant as well as expose them to third-party advertising. * Interactive fast food ordering systems: To facilitate for a large group of take-out customers and to improve service of eat-in customers during peak times, many restaurants deployed touch screen ordering systems usually located at the entrance to the restaurant or drive-through area. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Restaurant media」の詳細全文を読む スポンサード リンク
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